The new, or fifth, paradigm is quantum marketing, or what Rajamannar describes as "a tsunami" of emerging technologiesartificial intelligence, augmented reality, virtual reality, wearable . In this role, she is responsible for ensuring WWEs global brand strength and growth across all lines of business. With emerging technologies as the new frontier, chief marketing officers are increasingly tasked with more than just marketing. Here's Raja Rajamannar. He is a member of the companys management committee. Mark joined Mastercard in 2003 and has held various roles. She previously held the same role at Endeavor after serving as the first-ever Chief Brand Officer at Uber. Its mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. September 29, 2021, 8 - 9 a.m. PT / 11 a.m. - 12:15 p.m. To counter-act these damaging beliefs, Rajamannar proposes that we understand this next phase of marketing as Quantum Marketing, drawing a parallel between the traditional approach to advertising and classical physics. For example, hundreds of billions of marketing dollars are currently spent on loyalty programs, and yet, humans are not loyal beings even when they want to be, explains Rajamannar, citing a recent article from the BBC revealing that, amongst people in a committed relationship, more than 70% of people said they have cheated on their partners. He was one of the first agents to receive formal training on seizing and analyzing electronic evidence and worked on a number of international cyber-crime investigations. He has also been recognized as one of AdWeeks most tech-savvy CMOs. Rajamannar started his career with Asian Paints in India. Last updated: 1 March 2023 at 11:00am EST. Mayur was the Chief Marketing Officer and SVP, Digital Platforms before that at Healthgrades responsible for Marketing, OmniChannel Solutions business and Digital Capabilities. In the future, marketers should anticipate an increase in devices that will order products themselves which almost completely eliminates search and discovery. Mastercard, Rajamannar said, decides its marketing investments based on the size of the opportunity, the price of the opportunity, and the . Throughout his 20-plus year tenure at Mastercard, Tim has also served as chief product officer, president of the companys U.S. region, executive vice president of customer business planning and analysis, and senior vice president and associate general counsel. Dimitrios Dosis is president of Mastercards Eastern Europe, Middle East and Africa (EEMEA) region and a member of the companys global management committee. Since joining the company in 1997, Linda has held several leadership roles, including overseeing global rules and standards, compliance programs and dispute resolution management functions, in addition to working on Mastercards initial public offering in 2006 and merger with Europay in 2002. Moreover, Dhanush charges around INR 7 to 10 crore for each movie. "It cannot just be about purpose-washing and making statements that are . She also held leadership roles at U.S. Trust, McKinsey & Company and AT&T Bell Laboratories. Why Are Marketers Losing Influence in the Modern Business World? He sits on the companys management committee. From 2018 through 2021, he served as president of International Markets, overseeing the management of all markets and customer-related activities outside of North America and Canada. Take, for example, the Internet of Things. In his new role, he is focused on advancing business strategy, sales, business development, product management and engagements with customers and regulators across Europe, the Middle East, Africa, Asia and Latin America. At Mastercard, they have already used AI to create banner advertisements in a matter of a few minutes to great success. He is credited with successfully changing Deutsche Bank's positioning in the market, which was recognized in September 2016 as the Best Global Securities Services Bank from The Banker magazine. Bozoma has been recognized for her breakthrough work by both the industry and her peers, having been inducted into the American Advertising Federation Hall of Achievement in 2014. Join several CMOs from top brands as they discuss how to connect and create impact with a range of audiences in relevant ways. from Boston University in Communications and has been named a Distinguished Alumni by the School of Communications. Mastercard chief marketing officer and president of the World Federation of Advertisers Raja Rajamannar spells out his views on balancing relevance with consumer . Chad is a graduate of Sam Houston State University and resides in New York City. Raja Rajamannar is an accomplished global marketing executive with more than 25 years of experience, the last six of which . Annotate, download XLSX & look up similar tables . are you ready for it . A passionate advocate of innovation, technology and the power of partnership Gilberto is focused on transforming the way people, governments and businesses buy and pay for things. Michael joined Mastercard in 2010 to lead its Middle East and Africa operations, where he helped shape and advance the companys financial inclusion efforts - first in Africa and subsequently around the world - with targeted solutions for governments and their citizens that deliver a commercially sustainable social impact. Greg has more than 20 years of experience helping organizations use data and insights to develop innovative and practical solutions to challenging problems, maximizing shareholder value. with targeted acquisition and longitudinal user engagement through the journey that drives lifetime value. Michael Fraccaro is the chief people officer of Mastercard. Under her leadership, the Adobe brand has become synonymous with creativity, digital marketing and the design and development of transformative digital experiences. Raghu Malhotra is co-president of International Markets at Mastercard, and a member of both Mastercards Executive Leadership Team, which sets and oversees the companys strategy and priorities, and Mastercards Management Committee, which ensures the implementation and delivery of the companys strategic priorities at a global scale. 9:40 PM PST February 21, 2023. Earlier in his career, he was part of the leadership effort to migrate the U.S. market to the EMV chip standard, as well as the introduction of contactless payments in North America. As the Chief Financial Officer of Mastercard since April 2019, Sachin is responsible for all corporate finance functions, including corporate controller, tax, internal audit, investor relations, strategy, mergers and acquisitions, financial planning and analysis, treasury, risk management, global supply chain, business unit finance and regional finance activities. Ron also served as a senior vice president across several areas at Bank of America. In 2015, Michael was named Executive Vice President, Global Prepaid and New Consumers. He also serves as a trustee on The College of Saint Rose Board of Trustees. 2003-05, Chairman and CEO, Diners Club North America and Member of the . She has been named one of the most innovative CMOs in the world by Business Insider. Rajamannar acknowledges that in most cases where technology touts AI, there is no real AI there. CMOs have been tasked with both economic recovery and finding new paths for growth, addressing social issues, pursuing innovation, improving diversity, and accelerating vaccine distribution. He also serves as president of the World Federation of Advertisers. Marisas earlier career spanned the client and agency worlds, including serving in global advertising and brand strategy roles with Unilever Cosmetics International and Revlon and in account management roles with J. Walter Thompson and Saatchi and Saatchi. Diane Brady oversees the editorial team that's focused on C-suite communities, careers, and entrepreneurial networks, including ForbesWomen, Small Business, and Under 30. Before joining Taco Bell, Marisa spent eight years at The Este Lauder Companies (ELC), where she became the companys first corporate and digital marketing executive, building the companys eCommerce marketing, digital and social marketing and new consumer engagement across its 30+ prestige brands across the world, propelling ELC to the highest digital IQ ranking of any global beauty company. Bozoma Saint John was named CMO of Netflix in June 2020. Prior to joining Goldman, Chad was the Head of Digital Experiences for the Commercial Bank at Capital One. Carlo graduated from Bocconi University, Milan, Italy. Satvinder has served on the boards of Euroclear Group, one of the largest Financial Market Infrastructures globally, where he was a member of their Group Risk Committee, and Deutsche Bank A.S. (Turkey). She is also an alumnus of the Vanguard Leadership Program, where she spent a year working with other corporations on social responsibility for equality and sustainably in markets at risk. Raja Rajamannar Net Worth Mr. Raja Rajamannar biography. Throughout her 20+ year career, Jennifer has demonstrated a proven track record in developing and executing large-scale, business-buildingpublic relations strategies and critical, crisis management programs. Earlier in his career, Raja held senior management roles with Asian Paints, Unilever and Citibank. Jess is a champion for women in technology both inside the global organization and within the industry at large, and currently sits on the board of the Women's Network in Electronic Transactions. Gilberto is a member of the companys management committee. Her 20-year marketing career also includes tenures as Head of Global Consumer Marketing for Apple Music and iTunes, and Head of the Music and Entertainment Marketing Group at Pepsi-Cola North America. Master's, Business Mgmt, Indian Institute of Management; BTech Chemical Engineering, Osmania Univ. Bonnie Strauss Allyson Tang Danielle Taubman Alair A. Townsend Cathinka Wahlstrom William H. Wright II. Ron is a member of the companys Management Committee. Over the last 17 years, insiders at Mastercard have traded over $5,655,063,678 worth of Mastercard stock and bought 6,710 units worth $1,633,187 Prior to joining Mastercard, he served in a variety of roles at Citicorp, American Express and ANZ Grindlays Bank. In February 2020, Marisa joined Lowes as executive vice president, chief brand and marketing officer, charged with transforming Lowes marketing as well as corporate and consumer communications, community relations, and events planning and execution. Prior to his current role, he helmed Mastercards business for South Asia, including India. Earlier in his career, Andrea was a financial analyst with Consob, Capital Markets Divisions in Milan, and a senior auditor with Price Waterhouse Coopers in Rome, Italy. In this role, he achieved significant growth for Mastercards business in China and oversaw the companys efforts to achieve market leadership position in Australia. He holds a bachelor's degree in commerce from the University of Delhi and a master's degree in management studies from the University of Mumbai. Earlier, he held senior HR positions in banking and financial services in Australia and the Middle East, working extensively across different cultures. New Haven, CT 06511-3729. Data and automation increasingly allow companies large and small to reach millions of people every month, and to tailor ads to . They enhance the value of payments, improve business performance and elevate consumer engagement for financial institutions, retail and commerce firms, processors, acquirers, fintechs, neo-banks and public-sector institutions. He is a B.Com (Hons) graduate from Delhi University, an MBA from Cardiff University, and is a qualified chartered accountant from the Institute of Chartered Accountants in England and Wales. Sherri holds a Juris Doctor degree from the University of Pennsylvania and a Bachelor of Arts degree in literature from Duke University. She also ran her own company, working with partners worldwide to create strategies, events, and multiplatform storytelling to tackle critical issues in leadership and business. His oversight included everything from big data and analytics, media and content, eCommerce, CRM, mobile, social as well as driving innovation through a network of start ups, incubators and VCs. Before joining Mastercard, Andrea was an associate principal at McKinsey & Company in Italy, where he worked with large, pan-European retail banks leading strategic projects on key business topics. He has over fifteen years experience in the financial industry, holding senior roles at Banco di Sicilia, Capitalia Group and Goldman Sachs. Prior to this role, she served as president of U.S. issuers, managing and expanding the companys partnerships and business with banks and credit unions. . Shamina was executive director for the historic first Presidents Advisory Commission on Asian Americans and Pacific Islanders, which was created by executive order in 1999 and has been renewed by each president since. How To Create A Blog Worth Reading - June 22, 2022; Manage Your Online Reputation Like . Managed large-scale businesses at Fortune 500 companies across financial . OpenAI is quietly launching a new developer platform that lets . Currently, she sits on the boards of ADL, a global anti-hate organization, and the Ann Richards School for Young Women Leaders in Austin, Texas. Coming in at 240 . and Safety Net, a product that identifies patterns and detects malicious activity in a matter of minutes. During this event, Forbes celebrated leading marketers by unveiling Forbes 2021 Worlds Most Influential CMOs list and speaking with honorees about how theyre driving growth and better connecting with their customers. Greg oversees a global team that is tasked with developing the company's strategy and identifying and driving key initiatives to support Mastercard's growth. Raja Rajamannar is Chief Marketing & Communications Officer at Mastercard and author of the must-read Quantum Marketing. Awards and Recognition From 2013 to 2017, Mike served as the U.S. Trade Representative, President Barack Obamas principal advisor and negotiator on international trade andinvestment issues. Harvard Business Review (HBR) and the Economist profiled him as the model Chief Marketing Technologist in 2014. He co-chairs the Cyber Readiness Institute. Her leadership has contributed to Mastercards global leadership and reputation of doing well by doing good. This team has accelerated the personalization efforts of companies such as Starbucks, H&M and Google. Raja Rajamannar Net Worth Mr. Raja Rajamannar biography. Andrea holds an MBA from INSEAD in Fontainebleau, France and has a degree in Economics and Business Administration, from La Sapienza University of Rome, Italy. Before joining Mastercard in 2000, he was an associate in the New York and London offices of Cleary, Gottlieb, Steen & Hamilton. He is also a member of the companys Executive Leadership Team and Management Committee. Thank you so much for coming on the show. Since then she has continued driving record business and brand growth for Lowes, helping to move Lowes to #31 on the Fortune500 list, increasing penetration with Pro customers, and lifting Lowes to #22 on the Harris Poll of top 100 companies for corporate reputation as well as the top spot for Home Improvement on Fortunes most admired retailers spot. Raja Rajamannar: (03:22) Thank you for having me on the show, Charles, much appreciated. Marketers should not depend on delegating knowledge. We'd like to congratulate Raja Rajamannar for the many awards he's won throughout his career. Prior to assuming this role, Tim served as the company's general counsel for seven years, helping advance Mastercard's legal and regulatory affairs, public policy, corporate governance and compliance, while also bringing a business mindset to further evolve the legal function. Raja Rajamannar Chief Marketing and Communications Officer, Mastercard; Opinions. In addition, he is a senior advisory board member of CDIB Capital International, an investment company, and a member of the Aspen Global Leadership Network and fellow of its China Fellowship Program. Earlier in his career, Michael held senior roles at Barclays Bank and Citibank. He is an officer of Mastercard Asia/Pacific (Australia) Pty Ltd, as well as a director of the board of Cuscal Limited. Secondly, he advises marketers to form a new kind of marketing team, hiring people who are truly competent in each of the areas experiencing acceleration. Group VP, ForbesLive & Content Partnerships. He holds a Bachelor of Arts in Economics from Harvard University, a Master of Arts in International Studies from the University of Pennsylvania, and a Master of Business Administration from The Wharton School. Andrea Scerch leads Mastercards global Consumer Products and Processing team. Category: Richest Business Richest Billionaires Net Worth: $1.3 Billion Date of Birth: Jun 15, 1957 (65 years old) Place of Birth: Colombo Gender: Male Profession: Entrepreneur In that role he is responsible for growing strategic partnerships, scaling new business opportunities and advancing the companys efforts to partner with governments and other institutions to address major societal and economic issues. In 2015, Shamina was appointed by President Obama and confirmed by the U.S. Senate to a six-year term on the Board of AmeriCorps, a $1 billion independent agency that places over 270,000 volunteers with social sector organizations across the U.S. She served as chair for two years. He practiced law for many years at Steptoe & Johnson in Washington D.C., and is the former Vice Chairman of The Asia Group, a leading international consulting firm. . Before that, he was chief emerging payments officer, leading the development of the companys digital strategy, partnerships and platforms. From 2012 until assuming his current role, Michael served as executive vice president of human resources for the companys Global Products and Solutions business. He sits on the board of directors for the Metropolitan Opera and serves as a board member at large for the Ronald McDonald House New York City. Rich holds multiple degrees, including his doctorate (Ph.D.) from Georgetown University and his law degree (J.D.) Prior to joining the Obama Administration, Mike held several executive positions at Citigroup, including CEO of its international insurance business, COO of its alternative investments business and head of its infrastructure and sustainable development investment business. He leads the company's large market commercial products including T&E, Purchasing, Fleet and Virtual card solutions as well as Mastercard's Smart Data platform and Track B2B solution. He is a former Assistant Secretary of State and he also worked on Capitol Hill as the National Security Advisor to the Senate Majority Leader. He was also the winner of the 2018 WFA Global Marketer of the Year award. He sits on the Board of Directors of the Sultana Education Foundation and the Board of Trustees of CancerCare. Chief Marketing Officer (2013-2015) Executive Vice President-Senior Business and Chief Transformation Officer, Anthem (formerly, WellPoint, Inc.) (2012- 2013) Senior Vice President and . Previously, she led the iShares U.S. retail ETF business at BlackRock and was the global chief marketing officer for iShares. The makers of Prabhas starrer 'Salaar' on Monday surprised the fans with the release of the first look of Jagapathi Babu and introduced him in the character of Rajamannar. Jennifer serves on the companys management committee. He's been with Mastercard for the past seven years. A five-time honoree on Forbes Worlds Most Influential CMOs list, Marisa is now 1 of only 18 CMOs to be inducted into Forbes CMO Hall of Fame. Satvinder is the Co-Head for Advisors in Mastercard's Data & Services business and a member of the company's Management Committee. He holds a Master of Business Administration from the University of Pennsylvania's Wharton School, where he was a Palmer Scholar, and a Bachelor of Science in Economics from Duke University. As EVP of Corporate Strategy & Development, Ann also leads Adobes corporate strategy and strategic M&A efforts globally. When a product was low, the refrigerator would automatically order it from Fresh Direct. At Deutsche Bank, he held various senior global leadership positions including Global Head of Institutional Cash and Securities Services and Head of Transaction Banking, EMEA. Mastercards anonymized and aggregated transaction insights, world-class analytic capabilities and embedded platforms with self-service predictive technology supplement the teams industry-proven problem-solving skills. He developed his entrepreneurial approach at Asian Paints, his marketing grounding at Unilever, and his financial savvy during a 15-year tenure at Citi. Greg Ulrich is the Executive Vice President of Strategy and Corporate Development at Mastercard and a member of the company's management committee. Carlo has extensive experience in leading large teams, managing a diverse customer base, and developing and integrating strategies that drive revenue. In her role as executive vice president for Sustainability, she is responsible for the development and implementation of the environmental, social and governance strategy across the company, including linking ESG metrics to compensation for all employees. Swant was a tech reporter with Adweek and before that covered business and politics in Alabama for The Associated Press and The Birmingham News. He was the first ever Global Chief Marketing Technologist at Kimberly Clark, one of the largest global consumer packaged goods companies. Summary. Jorn Lambert is Chief Digital Officer at Mastercard, and a member of the company's management committee; he leads the Consumer Solutions organization, inclusive of Mastercard's consumer, digital, acceptance, crypto and open banking capabilities. He serves as a Senior Fellow at The Fletcher School at Tufts University, a Science Fellow at Massachusetts Institute of Technology (MIT) and is an Executive in Residence at Oxford University. Raja served as Chief Transformation Officer of the health insurance firm Anthem (formerly WellPoint). Greg guided the firm's CPG and Manufacturing vertical, having also served as the primary lead for its work in San Francisco, Australia and New Zealand. Chief Marketing & Communications Officer. Raja Rajamannar, president of the WFA and chief marketing and communication officer and president, healthcare division, Mastercard shared insights on current marketing paradigm and its shifts . Raja Rajamannar replaces David Wheldon, chief marketing officer at RBS, and WFA's president since 2015.Rajamannar has worked for Mastercard since 2013 and has led the company's marketing . Starting as a marketing trainee, he worked his way up through different companies, industries, and geographies around the world to become the global Chief Marketing and Communications Officer of . If he were not here, he would be playing Cricket for India :) or Tennis for the USA. Ron chairs the Financial Services Sector Coordinating Council (FSSCC), is vice chair of the Cybersecurity and Infrastructure Security Agencys (CISA) Cybersecurity Advisory Committee, and is chair of the US Secret Services, Cyber Investigation Advisory Board. Raja started his career with Asian Paints in India. On average, Mastercard executives and independent directors trade stock every 11 days with the average trade being worth of $22,278,631. But, when AI succeeds, it can be very powerful and useful. Most of his client work has been at board level; developing payments strategy, designing innovative new products, advising card schemes and processors, supporting government payment initiatives and implementing major transformation programs. In this role, she is responsible for the end-to-end technical implementation of the companys products and services worldwide to issuers, acquirers, merchants and other partners. Prior to this, Marisa was the Global Chief Brand Officer at Taco Bell, where she achieved category-beating same store sales growth every quarter, overtaking Burger King, Wendys, and Subway in restaurant traffic and capturing the highest passion index among fans of any QSR brand. 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