Unilever says it is responding to the growing trend among consumers to increasingly opt for vegetarian and vegan meals. The Vegetarian Butcher: Conquering the world with meat-hacking magic At the end of 2018, The Vegetarian Butcher became part of the Unilever family. Unilever is acquiring The Vegetarian Butcher, a deal that fits with Unilever’s strategy to expand its portfolio into plant-based foods that are healthier and have a lower environmental impact. Unilever and The Vegetarian Butcher first collaborated in 2016 when the two companies launched two vegetarian meatball products. For The Vegetarian Butcher, the acquisition is the next step in its ambition to grow into ‘the largest butcher in … With this acquisition, Unilever is responding to the growing trend among consumers to increasingly opt for vegetarian and vegan … We catch up with CEO Hugo Verkuil as he looks back on two years of plant-based growth, campaigning and cooking. Unilever is acquiring The Vegetarian Butcher. The deal, for an undisclosed fee, is part of Unilever’s strategy to tap the growing plant-based meat trend, and takes the Dutch business closer to fulfilling its ambition of becoming the “largest butcher in the world ”. Founded by a former cattle rancher Jaap Korteweg, the brand’s roster includes vegan “nochicken” nuggets and “chickburgers,” that boast the same texture and bite as real chicken. With this acquisition, Unilever is responding to the growing trend among consumers to increasingly opt for vegetarian and vegan meals. News broke yesterday that consumer goods giant Unilever will acquire the Vegetarian Butcher, a Dutch company that makes plant-based meats (h/t Bloomberg).Terms of the deal were not disclosed. In China, the Plant-Based WHOPPER has today been … With this acquisition, Unilever is responding to the growing trend among consumers to increasingly opt for vegetarian and vegan … Vegetarian Butcher meat substitutes like Vegan NoChicken Shwarma and Vegan Smokey Hotdog out of soy … When ninth-generation Dutch farmer Jaap Korteweg turned vegetarian and set up a shop selling meat-free products over a decade ago, his friends thought he was joking.. But the founder of "The Vegetarian Butcher" had the last laugh when the company was gobbled up by British-Dutch consumer giant Unilever in 2018.. Unilever … According to a press … The Vegetarian Butcher founder Jaap Korteweg said the acquisition is part of its next steps to “conquer the world ” and make plant-based meat … For The Vegetarian Butcher, the acquisition is the next step in its ambition to grow into ‘the largest butcher in the world’. While Unilever did not disclose the financial terms of the acquisition, the company stated that it’s “responding to the growing trend among consumers to increasingly opt for vegetarian and vegan meals.” Jaap Korteweg founded The Vegetarian Butcher in 2007 and currently distributes its meatless products at … Jaap Korteweg became a vegetarian and founded The Vegetarian Butcher … In a bid to increase it’s vegan offerings, Unilever has acquired Vegetarian Butcher, maker of plant-based meat substitutes, for an undisclosed amount. “With this acquisition, Unilever is responding to the growing trend among consumers to increasingly opt for vegetarian and vegan meals. Unilever’s acquisition of The Vegetarian Butcher furthers the former’s journey toward offering a wider range of products that tap into the vegetarian and vegan lifestyle. Unilever brand The Vegetarian Butcher announces today that it has expanded its successful partnership with the Burger King brand to launch the Plant-Based WHOPPER, powered by The Vegetarian Butcher, in Latin America, the Caribbean and China.. The acquisition fits with Unilever’s strategy to expand its portfolio into plant-based foods that are healthier and have a lower environmental impact.

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