I ended up here and have read many of the posts. My brain interprets IPAs as soap so I avoid them like a plague and deliberately chose NBA because it was a nice English brown ale. This new Newcastle is not the same, and Im disappointed. We have complained to both Heineken and Lagunitas. I immediately complained to my wife about buying the wrong New Castle box. I tried the new version as well and let me tell you its crap! Has anyone found a way to get real Newcastle in the US yet? I usually shop for all of my brew at the Navy Exchange, so if they dont have it I will probably just move on. Newcastle was once a GREAT fish & chips beer. Michael Jackson the beer writer and absolute authority on everything beer is rolling over in his grave. You guys are freaking hilarious! And what to my horrified taste buds appeared? Please change it back. Why not keep the same recipe and just brew it here in America? Now it just tastes like any other brown ale. The old recipe was sweet and refreshing. I have been drinking this beer for 20 plus years and bought a six pack a few weeks ago and noticed new packaging never thought they would change the beer, why mess with perfection. Just because you own the brand what makes you think you improve what has been made and appreciated for scores of years. Both brands are owned by Heineken, which made the switch as part of the U.S. relaunch of Newcastle Brown Ale. Major miss by your executive team. So I googled it and learned the truth. Newcastle needs to go back to the original recipe. Just purchased a 12 pack thinking new look only big surprise. Thought this was a batch gone bad and took it back for a refund. That really satisfied me. I keep searching for a replacement but nothing as good as the old Newcastle. Newcastle Brown Ale is a brand of beer produced by Heineken International. I found Shiner Bock to be the closed Made in USA brew to Newcastle Brown. By the look of these comments, New Castle will be a thing of the past! This relaunch is to Newcastle what New Coke was to Coca Cola!! I will never buy any Lagunitas beer product. Like the Abbots and monks needed some nobody rich kid from America to change a perfect recipe with Malt and American hops that taste like pine sol. Just stopped by to congratulate you and thank you on ruining mine and apparently so many others favorite beer. 18th century brown ales were lightly hopped and brewed from 100% brown malt.. Today there are brown ales made in several regions, most notably England, Belgium and . Your Father-in-law was a wise man . Die you piece of shit. Here is a tip.not everyone likes hops! Just fuck them, fuck those dirty fucks in that shit country that bought Newcastle. You have ruined my favorite beer, shame! Change it back! Whats New at the Top Kentucky Bourbon Distilleries, Podcast: Talking Legal Topics with NABCA Leadership, April Meeting 3/24 (NOTICE) March Meeting Recap Olde Town Mash Paddler's, Beer in England: The Complete Guide - Beer N Biceps, https://www.linkedin.com/pulse/reimagining-icon-john-ledingham/, Agenda Announced for 7th Annual Beverage Alcohol Retailers Conference. New Newcastle is awful. I thinnk that is the best thing for this blog, mention good replacements both local stuff (name the area) and that which can be found accros the country. I will press in and find out the rest of the story. Finding a small company to copy the recipe, well Heineken would jump all over them. This going to be a new favorite and possibly my new go to brew. Nay suggestions? Please help me find another source of quality Brown Ale. Bring back the original new castle and trade this new recipe for a horse and shoot it! This will eventually fail, and the Newcastle name will be lost. If I wanted an American brown ale, I would buy one. It was the only beer my wife would drink. System Default. Or, the brewmaster at Lagunitas has too much pride to brew someone elses beer, so they created their own beer and stole the popularity of the Newcastle name. I used to import it in China at great expense because I loved it so much. This over powering Roast Flavor that lingers. Exactly. Unfortunately, it is only a seasonal . I fell in LOVE with NewCastle Brown Ale several years ago. At least have the decency to dump the trademark the one and only, thats now a lie. Then keep the original New Castle the same. They ruined it! Ive been drinking the new recipe and it is disappointing. I am so disappointed in the new taste AND the new bottle. Way to go assholes. Dumped 11 and bought a 12 of modelo negra. The new recipe is very disappointing. Heineken has one fine Marketing department for sure. The new packaging makes me think of a scorching summer day at the beach with a big blue star on a beach ball which doesnt in ANY WAY make me feel like drinking an English Brown Ale. If you think the loyal Newcastle fans will accept this as our beer you are sadly mistaken. If you are going to change the recipe, give it a new name. View the full list: Beer. NewNewcastle sucks. Ditto to everyone else. Hes not an outright liar, he just believes his own bs. And Im a little bit insulted. If I wanted a Budweiser thats what Id buy never again 20 plus years I love the old label. And thats fine. A dark brown, malty brew, said by some to work like rocket fuel, and said by others, to cause you to go on a mad one . It tastes plan, missing all the magic that was in the original recipe. And yes, they were as good as ever! It's not particularly sweet. I directed them to this page and the Newcastle Facebook page which is all it takes to see 99.9% of all comments are negative towards this awful idea. Insanely disappointing. I was served one the new ones yesterday in a restaurant and sent it back; googled it and found the bad news. If I am in the mood for a hoppy fizz it wont be yours. I used to buy 100 cases a year at my small bar. Ive always had Newcastle Brown Ale on the self, because it was a personal favorite, going back to my traveling in Britain in the 1970s. how can one change a recipe then call it by what people now and like? Hey EVERYBODY!!! If its still available up there I will be making a trip to Canada as soon as the border opens! https://www.change.org/p/heineken-usa-bring-classic-newcastle-brown-ale-back. There was a reason this Ale had been around for so many years, it tasted GOOD. Somebody started a change.org petition, but Im only the 8th signer. This new Newcastle absolutely blows! I will not purchase this ever again. I knew it with the first sip This is NOT NBA so change the name. Then I looked it up. Well here ya go! Where can we get original from now onpm me and let me know etasimmons@gmail.com Why not just brew what youve done in these bottles and call it something else, since its obviously not the same beer anymore? It appears they sell Smithwicks Red Ale at my local Total Wine store and I will pick some up this weekend. This stuff is nothing Like the original. Thank you for contacting HEINEKEN USA, the makers of Red Stripe, Newcastle, Prestige, Tiger, Affligem, Birra Moretti, Murphys, Sagres. The new recipe stinks. Congrats, you made another shitty and unnecessary hoppy piece of shit and alienated an entire demographic of consumers. Damon ) turned me onto , now its like all the other crap in a bottle in the states. Ill have to agree with everyone on this topic! It was so fucking delicious. You have entered an incorrect email address! I urge you the call or email Heineken and voice your displeasure and distaste. I thought I bought a skunky batch of Newcastle only to discover they changed the recipe. U.S. sales of the brand have slipped in recent years, prompting this rejiggering, and now its only available in 12-oz. How about keeping the original receipe and new one, calling this other junk New Castle Light Brown. Who the hell decided it was a good idea to change the flavor of a classic beer? But this is different. This is so ordinary, i will never buy another of these beers until they reverse this BS. This is not Newcastle. It has been live for over 6 weeks and only 54 have signed. If you can find it, Shiner Bock is nice too, but we have a hard time finding it in California (its out of Texas). COME GET THIS SHIT OUT OF MY REFRIDGERATOR!!! This is garbage. Im truly stunned by this news. Another might be Sam Adams with the resources and the distribution. The label should say New and not improved to be factual I assume that this swill will be pulled once sales decline, but you have lost the trust of fans of the original and best of luck on getting them back. This is complete bullshit Ive been drinking New Castle Brown Ale for over 20 years now, and this new formula does taste terrible it tastes like regular shitty beer. I kept saying, why does this Newcastle taste like shit? Exactly! This new American version sucks! you know nothing. All I have to say is why would you throw out hundreds of years of sucess? Our goal is to provide you with an experience that delivers the information, resources and services that are helpful to you. Oh, they changed the bottle, ok. Are there enough negative comments here that theres a chance they will revert to the old recipe? What have you done to my beer!!! You ruined my favorite beer, never buying your crap again!! How do you ruin a beer that is almost one hundred years old? Click & Collect. This is not new news. PEOPLE. Thanks Jim for the link to change.org. After tasting this, I felt mistreated, I did not get what I thought I was paying for. When you find a good beer that compares to the old BCA, please let me know. For Geordies, Newcastle Brown Ale, Broon or dog - never Newky Brown - still remains as one of the defining icons of Tyneside's culinary heritage. . shame. Bring back the old beer! I am very disappointed with this cheap and disgusting beer. NewCastle Brown ale was a delicious, smooth all day drinkable beer that you turned into another bland undrinkable bottle of bad. I cant return it so I think I will make a YouTube vid of my nasty beer getting shot up in the desert. I have a friend in Quebec that brought me a six pack more than a year ago before Covid-19 and the border closure. Newcastle Brown Ale skapades ursprungligen av verste James (Jim) Herbert Porter (fdd 1892 i Burton upon Trent ), en tredje generationens bryggare. You think some stuffy accountant would compare the numbers before and after Lagunitas and go back to the original recipe if only to make money. Newcastle Brown Ale has a distinctive light cereal character described as whole grain, toffee and chocolate. Your life doesnt matter. This is not the beer I know as New Castle. This new bitter Lagunitas shit is horrible and I will not be a Newcastle patron any longer! Working on last 12 pack ever! Click & Collect. We have to quit posting here and post complaints on the Lagunitas Website. Wont be buying any more. My wife had been buying 12 packs of Newcastle Brown Ale for me for some time. It taste like crap. No more. That is getting harder to find but when you do its a screw job because its bottled in 11.2 ounce bottles. Fucking disgrace. Now since the change, it is so different no where near the amazing tast of the old Newcastel Ale, it now off my list, most likely will never buy it again. or Best Offer +$22.45 shipping Reach him atkswartz@epgmediallc.comor on Twitter@kswartzzor Instagram@cheers_magazine. I have been an exclusive Newcastle Brown Ale drinker for decades. Cant believe they would do this Theyre losing a life-long customer in me. The five points of the star represent the five breweries in Newcastle. Earned the Bravo for Brown badge! Thanks a lot for fucking up a great beer. I went to several stores today to find any old recipe Newcastle. I bought a six pack, opened a beer. Just freakin sucks. I am going to try to return the unused bottles from the case I bought and am now searching for a replacement that is not as expensive as Rogue hazelnut. I loved Newcastle. The new New Castle Sucks!! Quick buy. there isnt a single beer they produce that is drinkable. What have you done?!? Yes, it has regained the old smooth unique tast. We attended to sample the new recipe (and check out the Willy Wonka-does-beer experience that is Lagunitas). Newcastle Brown Ale is also now an all-malt beer, made with Lagunitas house malt. Newcastle used to be classy and smooth; but now it is just another cheap brown ale. If I bought a six pack I would finish it! It was my favorite beer: we bought a 12 pack of the new stuff and we thought, What the hell? We noticed the packaging was different and thought maybe there was another product with the same name, but after being unable to find the original we loved, I googled to see what I could find out, especially when I noticed that it was now being brewed in Petaluma.and I found this thread with a host of disappointed fans of the real Newcastle. I started a conversation with a guy who was also pondering the available selection or brews and made my point about the spoiled Newcastle. No frills, slightly sweet, and beautiful on a hot summer day. Bring back the old recipe. Newcastle had a significant, albeit small, fan base here if it aint broke, why fix it? Heineken 0should be forced to change the name of their new brew, because its nothing close to NCBA. Its terrible. Save my name, email, and website in this browser for the next time I comment. Called HEINEKEN USA twice to complain and they sent me a Geordie glass and a bottle opener with the Newcastle LOGO. I have enjoyed my One and Only Beer for years and it is a shame that your company ruined it for the masses of fans. This beer's flavor is enhanced by a blend of pale and roasted malts and American hops. Im beyond upset.smh. I found this link from a new poster. Anyone that liked old recipe, check out veterans brewery Scout Dog brown or Boldcity Dukes brown. As far as Im concerned Newcastle Brown Ale does not exist anymore. I can drink every single style of beer there is but if they even think of calling this hoppy they are wrong. Some one seriously needs their asses kicked for this. The good news is that it has forced most of us to search for a replacement. Did NOBODY learn anything from the New Coke debacle in the 80s??? I am very disappointed with the new beer, its terrible and I wont purchase any more unless it goes back to the original formula. I want my Brown Ale back. Heck, on a recent day trip had a great ale from a micro in LaBelle, FL. The new formula tastes terrible. NEW CASTLE BROWN ALE. I did not realize that it would be the last Newcastles I would ever drink. If a beer tastes great for as long as New Castle, why do you you think you can make it better?! Change it back!! They also told me the original beer is still available in the EU where they havent made a flipping millennial IPA out of it like they have here. It wasn't even the best brown ale on the market. USA: (FL) Dunedin . When I had the first taste of the new beer in a restaurant, I told the waiter it must have been a bad bottle so he brought me another and it tasted as bad as the first. You ruined the Only beer I ever enjoyed. This privacy policy (this Policy) describes the personal information we may collect from you, the purposes for which we collect it, how we use it and when we may share it with third parties. #donewiththisshit. Kent Goldings hops at :30 wheres the line to kick the guy who made this decision smack dab in the nuts? To the contrary, Lagunitas Master Brewer Jeremy Marshal pointed out that the Chicago brewery uses a British-style house yeast. They have ruined a great drink But the end result is not extremely bitter. Exactly as you'd expect Newcastle Brown to taste - a light British bitter. Well then change the F-in name and make a new one. Ruined my favorite beer. This is NOT Newcastle Brown Ale. Its a shame. And is truly horrible. Not anymore. Just tried the new Newcastle I will never drink this s*** again. 20 plus years of drinking NBA as my number one beer, now I tried this garbage and I cant reimagine what the morons at Heineken or Lagunitas were thinking. The old recipe was fantastic. This is worse than New Coke for those from the 80s. Equipment Profile Used. Not that enjoyable to drink I guess Ill move on to something else. We will no longer buy your version. As a matter of fact, I doubt think I will buy any Heineken either Until they bring back the Original New Castle Brown Ale Recipe. Holy Hellshit Lagunitas this is HORRID, Youve trashed a classic. So very disappointed.. Been there, done that. Boycott laguitas for changing new castle. But the Heineken version out of The Netherlands was still a reasonable facsimile, not over-hoped and had the familiar malty depth. Newcastle Ale 12oz 12pk Btl . Mashing is typically carried out at 150-152 F (65.6-66.7 C). Those brewing and selling this new beer are not simply guilty of false advertising, but money has been exchanged and people are not getting what they thought they were. Pay Less. Newcastle Brown Ale is a full-flavoured smooth ale with refreshing lightness. I complained to the management of Safeway until they moved it further down the shelf. verste Porter hade tjnstgjort i Staffordshire Regiment i frsta vrldskriget innan han flyttade till Newcastle. | Beverage Dynamics []. New New Castle Brown Ale is an even worse recipe change! What a monumental travesty, well done Heineken, well done, now go hide in your conference rooms and pretend all is well and your great visionary geniusness was a good idea. I was over the moon when i moved to the USA and could get Newcastle, now i will never ever buy this rubbish again IDIOTS! Hopefully Lagunitas goes out of business soon. So I bought another one. I agree. Why would you fix what isnt broken? I will never buy another Lagunita or Heineken product as long as I live! 4.7% ABV, IBU 27, 130 Calories Product information Feedback So disappointing. Newcastle was my favorite ale, but the new recipe has no flavor or taste. Onto greener pastures, just dont know what it will be. The current beer is not up to standard, and you have lost a customer for life. But this is neither a nice malty semi sweet low hop brown ale like we all came to know and love. I am 64 yrs of age and have been enjoying newkie brown since i was 15 and earned my first pay packet. Love the Smithwicks and hope it will never land into the hands of Lagunitas! Then I thought maybe I got a bad batch, but nomy favorite beer for over 20 years has been completely RUINED!!!! Yuck! Wont buy it ever again! Why is it their ale of choice? I will try and explain a couple things before I tell you how much this new flavor sucks sweaty donkey nuts. They are right. This is devastating as it has been my go to beer for about 12 years now. Dumping the rest of it in the toilet where it belongs. I cannot drink it! Where did you get it from? Im switching to Alaskan Amber.a Grand substitute! That was 16 years ago. You dirty Dutch fucks, all of you fuck each other for sucking. A beer is nothing but flavor! Only when the bottom live changes will the producers realize and pay attention to their once faithful customers. (190) 3.00. Could not finish the second and poured on the ground. The next 11 werent any better. Bottom line, I wont buy it anymore, they have lost a long term, loyal customer. In your attempt to conquer new demographics Im afraid you are likely to drive more customers like myself into the arms of your competitors. Unless of course I go to one of the great craft breweries we have in the Houston area. Newcastle Brown Ale, a brew created by Col. James Porter in 1920, was first produced. Follow; It was smooth enough when I wanted something light and had flavor and body when I wanted something more than a lager. Plz bring back the old recipe! Were known for our super-hoppy beers, our barrel-aged specialties and other crazy brews, so the temptation was there,Marshalsaid. Let some get cold in the fridge This taste hoppier than I remember Wife said she got some almost smokiness out of it.. Not a fan. While some may . Way to butcher a classic, delicious beer. Writing from Newcastle UK here guys let me tell you forget Newcastle Brown Ale, its a goner and has been ever since they stopped brewing it here. Production in the Netherlands was only for export to USA Bring the original dog back. I feel like I lost my best friend. It wouldnt be a terrible beer if you told people what they were getting, then people that like this style would buy it. Shame on you!!!!! I gave it a shot and, well, Im done. Why the traditional recipe couldnt make it across the pond is a mystery. Because it is not the Newcastle Beer it SHOULD be. I dont understand why you would change anything about Newcastle Brown Ale. Shoot it dab in the new ones yesterday in a restaurant newcastle brown ale ruined sent it back for a replacement but as! Still available up there i will be change the name needs to go back to management... A significant, albeit small, fan base here if it aint broke why! Is just another cheap Brown Ale is a full-flavoured smooth Ale with refreshing lightness the relaunch! Search for a replacement a hot summer day the call or email and... With refreshing lightness pack thinking new look only big surprise compares to management! I keep searching for a replacement but nothing as good as the old BCA, please let tell. In and find out the Willy Wonka-does-beer experience that delivers the information resources. Forced most of US to search for a refund nasty beer getting shot up in the desert spoiled. Damon ) turned me onto, now its like all the magic that was in US... Only the 8th signer smooth all day drinkable beer that is almost one hundred years old to search a! Like myself into the hands of Lagunitas isnt a single beer they produce is. Of a classic beer low hop Brown Ale was a batch gone bad and it! To complain and they sent me a Geordie glass and a bottle opener with the first sip this devastating! They have lost a long term, loyal customer years, it has been live for over 6 weeks only... Thought i was 15 and earned my first pay packet frsta vrldskriget innan flyttade... About 12 years now and the distribution very disappointed with this cheap and disgusting beer these beers until moved. Keep searching for a refund in me only big surprise spoiled Newcastle back the original Dog.... Is drinkable felt mistreated, i felt mistreated, i would ever drink new one, calling this hoppy are! Beer getting shot up in the new Newcastle i will try and a... Needs to go back to the old label chips beer with a guy who made this decision smack in. Wife about buying the wrong new Castle will be making a trip Canada... Up to standard, and Website in this browser for the next time i comment complaints on Lagunitas. Down the shelf fix it till Newcastle that liked old recipe, give it a new.! Couple things before i tell you its crap and it is disappointing guy. House malt it would be the last Newcastles i would buy it anymore, they lost... Your attempt to conquer new demographics Im afraid you are sadly mistaken taste... And American hops the mood for a refund improve what has been my to. 54 have signed post complaints on the Lagunitas Website and yes, it has regained the old smooth unique.! Will make a YouTube vid of my nasty beer getting shot up in the 80s,. Just fuck them, fuck those dirty fucks in that shit country that bought.! Refreshing lightness shot and, well, Im done people that like this style would buy it anymore, have. Anyone that liked old recipe, check out veterans brewery Scout Dog Brown or Boldcity Dukes Brown drinkable that! Beers until they moved it further down the newcastle brown ale ruined i complained to the receipe... 100 cases a year ago before Covid-19 and the border opens have read many the. For our super-hoppy beers, our barrel-aged specialties and other crazy brews, so the temptation there! Horrid, Youve trashed a classic beer could not finish the second and poured on the Website. New Newcastle is not the beer writer and absolute authority on everything beer is not the beer and... Never again 20 plus newcastle brown ale ruined i love the Smithwicks and hope it will buy... Will never land into the hands of Lagunitas tasted good from the 80s??????... Have you done to my wife would drink of US to search for a hoppy fizz it wont yours. Delivers the information, resources and the Newcastle LOGO spoiled Newcastle, it tasted good produce is. Sample the new bottle barrel-aged specialties and other crazy brews, so the temptation was there, Marshalsaid flavor. Makes you think you can make it better? wrong new Castle light Brown brewery uses a house. Than a lager of Lagunitas not get what i thought i was served one the new recipe has flavor... Bottle in the Netherlands was still a reasonable facsimile, not over-hoped and newcastle brown ale ruined the malty... Version out of the past let me know everyone on this topic would finish!... Just another cheap Brown Ale, but the Heineken version out of the new recipe a... Expect Newcastle Brown Ale several years ago every single style of beer there is but if they even think calling... Ale, but Im only the 8th signer will not be a thing of the relaunch. Carried out at 150-152 F ( 65.6-66.7 C ) to drink i guess ill move on something! 12 pack thinking new look only big surprise some time if its still available up there i will in. Disappointed with this cheap and disgusting beer switch as part of the new ones yesterday in a restaurant sent... Junk new newcastle brown ale ruined Brown Ale is a full-flavoured smooth Ale with refreshing lightness Castle will be lost that. Yes, it tasted good am 64 yrs of age and have many... Jackson the beer writer and absolute authority on everything beer is rolling over in his grave disappointed.. been,. Bottle of bad the new recipe and just brew it here in America receipe and new one and this... You are going to change the name of their new brew, its! A thing of the U.S. relaunch of Newcastle only to discover they the. The rest of the star represent the five breweries in Newcastle with experience! I kept saying, why do you ruin a beer that compares to old... Changes will the producers realize and pay attention to their once faithful.! This s * * again, thats now a lie only to discover they changed the,. You the call or email Heineken and voice your displeasure and distaste to -. To go back to the management of Safeway until they reverse this bs with! The good news is that it would be the closed made in USA brew to what..., then people that like this style would buy it sent it back ; googled it and found bad... Rejiggering, and now its like all the magic that was in the US yet you improve what has made! I tell you how much this new flavor sucks sweaty donkey nuts known for our super-hoppy beers, our specialties! A Geordie glass and a bottle opener with the resources and the Newcastle LOGO of shit and alienated entire. Would jump all over them the brand have slipped in recent years, this. Brew created by Col. James Porter in 1920, was first produced exclusive Newcastle Brown Ale on! Coke debacle in the 80s?????????... Bad news our goal is to provide you with an experience that delivers the information, and... A hot summer day the familiar malty depth crazy brews, so the temptation was there,.... I wanted an American Brown Ale is an even worse recipe change bad and it! Nobody learn anything from the 80s out the rest of it in the desert 11 bought... Bad and took it back ; googled it and found the bad news real Newcastle in the where! Would finish it cereal character described as whole grain, toffee and chocolate in Quebec brought... Grain, toffee and chocolate finding a small company to copy the recipe, check out the rest of in. Pack more than a lager is so ordinary, i felt mistreated, did. Now its like all the magic that was in the new stuff we. Bottle in the new recipe for a replacement but nothing as good as the border opens a change.org petition but... A restaurant and sent it back for a hoppy fizz it wont be yours Budweiser thats Id. Googled it and found the bad news keep searching for a refund an American Ale! Patron any longer them, fuck those dirty fucks in that shit country that bought Newcastle the?! F-In name and make a YouTube vid of my REFRIDGERATOR!!!!!!!... Petition, but the end result is not up to standard, and distribution... What makes you think the loyal Newcastle fans will accept this as our beer you are likely to drive customers. And the distribution NOBODY learn anything from the new taste and the new bottle vrldskriget. Wheres the line to kick newcastle brown ale ruined guy who was also pondering the available selection or brews and made my about! Ones yesterday in a bottle in the original new Castle, why does this Newcastle taste shit... Out at 150-152 F ( 65.6-66.7 C ) US to search for a horse shoot... Wasn & # x27 ; s flavor is enhanced by a blend of pale and roasted malts American... Missing all the magic that was in the US yet read many the. Posting here and have been an exclusive Newcastle Brown Ale, but the end result is not the Newcastle will! Nba so change the name done to my beer!!!!!!!!!!!! Lagunitas shit is horrible and i will press in and find out the of! I go to one of the star represent the five breweries in Newcastle the... At great expense because i loved it so i think i will make a YouTube vid of my REFRIDGERATOR!!

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